KR Wolfe’s executive management team attended the annual Medica Trade Fair in Dusseldorf, Germany, the world’s largest medical trade show. Participants were introduced to world-wide changes in medical technology and medicinal products, and also the supply side—providing both high-quality and economic solutions for medical care.
KR Wolfe met with over 20 medical equipment manufacturers who distribute products in more than 80 countries during the November 14-17 fair.
A growing trend at the trade show was to see top-decision makers attending from the commercial divisions.
“MEDICA is a true reflection of the market. Tight health care system budgets prompt more and more commercial departments and sickness funds to intervene in investment decisions. Furthermore, the purchasing power in hospital associations and chains centers on fewer and fewer top decision makers,” explains Joachim Schäfer, Managing Director at Messe Düsseldorf.